In spring 2011 ‚esther perbandt‘ decided to move to a more sustainable approach. Together they tackled the big mission of changing the business that exists since 2004 into something fair and ecological. They want you to recognize the greenness only in their product’s strong statement and see transparency as their main goal. About 80 % of this summer season’s distribution is already ecologically correct. Successively social and cultural aspects will come along. This sounds rather like a racehorse instead of a bicycle but they realistically anticipate the priciple „Two steps forward, one step back“, which is totally fine and somehow very sustainable as well.